Hi, I’m Ashley Nicole.

I’m a multidisciplinary creative director, wardrobe stylist, designer, and content creator based in Southern California. My work lives at the intersection of fashion, design, and visual storytelling. With a background in fashion design and retail marketing, I’ve developed a strong understanding of color theory, proportion, texture, materials, metals, and the small details that make something feel intentional. My approach has always been instinctively visual. Whether I’m styling a look, designing a piece for Elements by Ashley Nicole, developing content, or building the visual identity of a social platform, I’m constantly thinking about how individual elements work together to create a feeling. Through styling, I work with fashion as a form of self-expression mixing proportion, texture, unexpected pieces, and a slightly edgier perspective to create looks that feel individual rather than formulaic. Through Elements by Ashley Nicole, I explore my more tactile side of design. Metal, hardware, chains, texture, and unconventional materials are recurring elements in my work, with each piece approached as something that can be worn, styled, and experienced. My work has also expanded into content creation and social media management, where I develop and execute visual content for brands, including within the luxury automotive space. From concept and creative direction to filming, editing, copy, and overall brand presence, I approach social media with the same design eye I bring to fashion. Different mediums, same perspective. Styling. Design. Content. All connected by a love for creating things that feel distinctive, intentional, and a little unexpected.


Ashley Nicole Creative Director + Multidisciplinary Designer